NEW YORK, NEW YORK--(Marketwire - Oct. 2, 2007) - StockgroupInformation Systems Inc. (TSX VENTURE:SWB)(OTCBB:SWEB) todayannounced the launch of its next generation financial communityStockhouse(TM), signaling a bold new future for financial journalismwhere content is both created and rated by the community. TheStockhouse community already boasts more than 800,000 unique visitsper month, and more than 80 million page views per month.
Through the updated site, Stockgroup (the parent company ofStockhouse.com) has advanced its vision of harnessing the wisdom ofthe crowds to help individual investors gain stock market advantage.The new Stockhouse.com will use enhanced social networking tools andtechnology to help investors get the depth and breadth of financialinformation they need to manage their own wealth.
"With the launch of the new Stockhouse.com, we have built theInternet's first investor reputation system," says Stockgroup CEOMarcus New. "Every day individual investors go to the Internet tofind information to help them manage their investments and portfoliowithout knowing the quality of the source of the content. For thefirst time in the financial market's history, Stockhouse has solvedthis core problem by creating technology to weed out poor qualitycontent by evaluating the reputation of the contributor as opposed tosimply the content alone."
The new reputation technology consists of human, performance,participation and algorithmic filters to determine the highestquality contributors and content.
The StockHouse.com reputation system recognizes and rewards thosewho create high quality content and generate the best portfolioperformance to the benefit of the community. The new site will letmillions of individual investors share insights, rate and rankcontent for quality and have instant access to the results.
"Stockhouse.com takes the scarcity model of financial informationand research and turns it upside down," New says. "The retailinvestor community can be everywhere - at every conference, at everyshareholder event, on every conference call - and can share theinformation they dig up with the community. For the first time, theindividual investor has the ability to harness the power of thosenumbers."
With its large community of citizen journalists, Stockhouse addsnew facilities for visitors to contribute news, information andinsightful opinions on the Russell 2000 and the long-tail of NorthAmerican equities, hence creating a compelling news source thatcannot be matched by traditional media. Features of the newStockhouse.com include:
- Personalization and sophisticated social networking functions
- Reputation ranking system using sophisticated analytics to rankmembers and content for quality
- Citizen journalism to allow contributions and observations fromthe community, for the community
- Collaborative tools to allow conversations, groups andinteractive discussions
"The launch of the next generation of Stockhouse(TM) is ahistorical event which has cumulated from our vision 10 years ago,the promise we made to our community, and the development andplanning over the past two years," New says. "This powerful newtechnology and platform will be rolled out across the organizationand position Stockgroup to create broader audiences and drive futurerevenue and profitability."
About Stockgroup Information Systems Inc.
Stockgroup(TM) is a leading financial media company focused onuser-generated content and collaborative technologies. The Stockgroupplatform for web-based portfolio management and financial content islicensed to top North American brokerage firms and media companies.This platform is also extended through Stockhouse.com, a leadingonline financial portal owned and operated by Stockgroup. Stockhouseis home to BullBoardsTM message board - Canada's largest community ofactive investors. Recognized for its engaged audience, Stockhouse.comprovides a sought-after demographic for advertisers.
Legal notice regarding Forward Looking Statements
This release contains "forward looking statements" within themeaning of the Private Securities Litigation Reform Act of 1995. Anystatements that express or involve discussions with respect topredictions, expectations, beliefs, plans, projections, objectives,goals, assumptions or future events or performance are not statementsof historical fact and may be "forward looking statements". Forwardlooking statements are based on expectations, estimates andprojections at the time the statements are made that involve a numberof risks and uncertainties which could cause actual results or eventsto differ materially from those presently anticipated. Forwardlooking statements in this action may be identified through the useof words such as "expects", "anticipates", "estimates", "believes",or statements indicating certain actions "may", "could", or "might"occur. More information about potential risk factors that couldaffect our business is included in the Company's 10-QSB for thequarter ended June 30, 2007, which are on file with the SEC atwww.sec.gov. Stockgroup undertakes no obligation and does not intendto update these forward looking statements to reflect events orcircumstances occurring after this press release. You are cautionednot to place undue reliance on these forward looking statements,which speak only as of the date of this press release. All forwardlooking statements are qualified in their entirety by this cautionarystatement.
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