For the first time, a national marketing research firm is taking a look at the buying and selling of homes. Previously, J.D. Power and Associates has surveyed customers about new-home builders, cars and cell phones.
Keller Williams ranks highest among real estate companies in satisfying home buyers, while Prudential ranks highest in satisfying home sellers, according to the firm's new study.
The inaugural study measures customer satisfaction of home buyers and sellers with the largest national real estate firms. Overall satisfaction is determined by examining three factors for the home-buying experience: agent (65 percent); office (21 percent) and services (13 …
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